Graphic Design
Whether we are starting from scratch or following existing branding guidelines, our creatives are experts in brand communication.
If you’re starting fresh, tell us about all of the great ideas running through your mind and our artists will bring them to life. Clean and simple or outrageous and fun—we’ll land on exactly what you’ve been envisioning.
If you’re in need of a little boost towards your current brand, we carefully read and digest your brand guidelines/style guides to make sure all of our work adheres to your brand parameters and carefully communicates in your organization’s tone and personality.
Artwork Requirements
To help avoid files that are unable to be processed, please observe the following instructions when preparing your art files for production with Brandscape.
BASIC PRINT FILE INFORMATION
Always include the file name, finished size, and page count including cover. Providing this information to our team up front saves time by answering the most basic questions.
LOGOS / ICONS / DESIGNS
All logos, t-shirt designs, and any other basic imagery for production on apparel or products must be submitted in VECTOR FORMAT (Ai, EPS, PDF, SVG). Logos/icons/designs submitted in a JPEG or PNG format will not produce high enough resolution results for printing purposes.
Additionally, provide all unique colors (PMS Colors/spot color names—if applicable) in your artwork. This ensures a correct translation of your brand’s colors to your final product.
INCLUDE FONTS
Include or outline all fonts that are used in the artwork. Brandscape will not be able to see or use your selected fonts if they are not included in the file or outlined before sending. If you choose to outline fonts, keep in mind no further edits can be made by our team and text is no longer editable once this is done, so be sure you’ve checked your spelling!
INCLUDE IMAGES
Please provide all linked images or embed the images into your artwork. We are not able to see images that are not linked or embedded into your document.
SAFE AREA, TRIM, BLEED & CROP MARKS
Trim size should be the same as the final printed size. Bleeds are used if you need your printed piece to have color to the edge of the page. Bleeds should be exactly 1/8″ over the final finished size. Extend any background colors or design elements all the way to the bleed edge, 1/8″ outside the trim line. To be at full bleed, the design must extend to the edge of this bleed area. This ensures that an unwanted white border is not shown after the document is cut. To avoid having text or images cut off during trimming, please keep all important information within the safe area. This is generally 1/8” inside the trim line. Once your bleed is in place, all documents must be saved with bleeds & crop marks before being sent to our team for production.
DOCUMENTS WITH A FOLD
When your document has a fold, honor a safe area on either side of the fold line as well. This will keep your important information from falling into the fold when the piece is finished.
SAVE FILES IN CMYK FORMAT
Please provide all artwork files in CMYK format.
CREATE HIGH-RESOLUTION ART
Make sure your project is saved at 300 dpi. Many times pictures that you took off the Internet or pictures that you have scanned will not be 300 dpi. 300 dpi is the minimum image resolution that is recommended to deliver clear and vibrant pictures. Pictures that are less than 300 dpi will be fuzzy and unclear.
The Crucial Role of Brand Design Style Guides in Promotional Products, Printing and Direct Mail
Crafting Consistency: Unveiling the Power of Brand Style Guide Design
In the dynamic realm of promotional products, branded merchandise, and printing, one aspect stands as the cornerstone of success—brand design style guides. These guides wield immense power in shaping the visual identity of businesses, ensuring consistency, and making a lasting impact. Let’s delve into the significance of design style guides and their profound influence on promotional endeavors.
The Essence of Design Style Guides
At its essence, a design style guide serves as a comprehensive rulebook that lays out the visual elements and guidelines that encapsulate a brand’s identity. From color palettes, typography choices, logo usage, to imagery styles, these guides meticulously define how a brand should be portrayed across various mediums. This becomes especially paramount when translating the brand’s image onto promotional products, branded merchandise, and printed materials.
Navigating the Visual Landscape of Promotional Products
Imagine a scenario where your promotional products, be it custom pens, T-shirts, or tote bags, sport inconsistent colors or mismatched logos. Such discrepancies not only dilute your brand’s message but also erode trust. This is where a well-crafted graphic design brand guideline steps in. By enforcing consistent colors, logo placements, and typography, these guidelines ensure that your brand remains instantly recognizable and resonates harmoniously with your audience.
Weaving Magic with Branded Merchandise and Swag
Branded merchandise, or “swag,” serves as tangible extensions of your brand’s personality. A brand style guide design guarantees that your swag items align seamlessly with your overall brand identity. Whether it’s a sleek water bottle, a cozy hoodie, or a quirky keychain, adhering to established design guidelines ensures that each item embodies your brand’s essence, making them not just products, but experiences.
The Artistry of Printing and Direct Mail
In the digital age, the tactile experience of printed materials and direct mail holds a unique allure. However, for these materials to make a lasting impact, they must exude coherence with your brand’s visual language. Enter the style guide design. By dictating the usage of fonts that convey the right tone, colors that evoke the desired emotions, and layouts that reflect professionalism, style guides become the unsung heroes of print media, amplifying the effectiveness of your direct mail campaigns.
Harnessing the Benefits: Consistency and Beyond
Consistency is the bedrock of brand recognition and recall. A meticulously crafted brand design style guide ensures that regardless of the medium—be it a promotional giveaway or a mailer—your brand’s DNA remains intact. This consistency fosters trust and credibility among your audience, translating into enhanced customer loyalty and business growth.
Beyond consistency, these style guides also fuel creativity. Designers tasked with creating promotional products and print materials are empowered to innovate within the established parameters, infusing fresh ideas while maintaining brand integrity.
Elevate Your Brand with Design Style Guides
In the bustling landscape of promotional products, branded merchandise, swag, printing, and direct mail, a graphic design style guide emerges as a guiding star. It ensures that every touchpoint aligns harmoniously with your brand’s essence, making a resounding statement in the minds of your audience. From defining color harmonies to regulating logo sizes, these guides encapsulate your brand’s soul, making it a visual symphony that resonates far and wide. Embrace the power of design style guides and witness your brand ascend to new heights of recognition and impact.